Ride Melbourne
2020 Communication Design Capstone Project.
Collaboration project with a group of three fellow students, assigned the ‘connected city’ goal that is part of the City of Melbourne’s 2026 Plan. The ‘connected city’ goal is to focus Melbourne City on becoming a more walkable, cycle city and better connected via public transport. Section 6.2 of the goal aims to expand Melbourne’s cycling culture by 2026,
“The municipality’s bicycle network of streets, lanes and paths will be connected and safe, and cycling will be attractive for people of all ages and abilities. The creation of cycle-only streets will encourage more people to ride. Cycling will also provide personal and public health, environmental and cultural benefits.” (City of Melbourne, 2020)
Ride Melbourne is an initiative to Increasing Cycling in Melbourne:
How a Loyalty Scheme can be an Incentive to Ride a Bike
Communication Statement
Our goal is to promote cycling in the City of Melbourne and widen its audience to a wide range of ages and capabilities. Cycling aids our environment, our health and is a sustainable transport option. We are devising a campaign that provides a further incentive to ride a bike in our city.
For every kilometre the user rides, the more points they earn and redeem a voucher using the points, vouchers for: entertainment e.g movies, theme parks etc, bicycle maintenance or grocery shopping vouchers
Ride the App and Website
The Ride App facilities the user to earn points and redeem vouchers, The Ride Website features the Ride Rewards Program in addition to more comprehensive information. Detailed information on the cycling culture in Melbourne, the benefits of cycling and incentives to sign up for a Ride Melbourne account and start earning!
