Bunzl Australia & New Zealand

In April 2024, I joined the marketing team at Bunzl Australia & New Zealand, where I support the Senior Graphic Designer with collateral for the Bunzl Australia & New Zealand business. I also collaborate with the marketing executive to execute graphic design for two key businesses: Interpath Services and Atlas McNeil, which includes both Atlas McNeil Healthcare and Atlas McNeil Healthcare Community.

  • Interpath provides diagnostic and lab services, including clinical testing, pathology, and genetics. They also supply lab equipment and consumables to help healthcare professionals with accurate diagnoses and treatment.

  • Atlas McNeil Healthcare provides medical products and equipment, offering solutions for both healthcare professionals and consumers to help improve patient care and outcomes.

  • Atlas McNeil Healthcare Community provides healthcare products and services to support aged care and disability sectors, helping improve the quality of life for individuals in these communities.

Interpath Services

When I joined Bunzl, one of my key focuses was refining and strengthening the Interpath brand—working with the existing identity, tone, and colours to create a more cohesive look and feel. Over the past year and a half, I’ve expanded the brand across a wide range of formats, from flyers and EDM hero images to email signature banners, internal guides, and more. Below are some examples of this work in action.

Atlas McNeil Healthcare

Including Atlas McNeil Healthcare Community

For AMH and AMHC, I create a wide range of website assets promoting both our suppliers and Bunzl’s Exclusive Brands. This brand has been especially rewarding to work on—highlights include AMHC advertisements featured in SourceKids digital magazine, and a complete redesign of the artwork featured on all three sizes of AMH packaging. These boxes are distributed nationally, meaning every order shipped by AMH arrives in packaging I designed. I’ve also produced informative flyers that support our sales team in promoting and educating customers, guiding end users on product use where needed in some cases.

For clarity, AMH is B2B (Business to Business) products for healthcare professionals whilst AMHC is B2C (Business to Consumer) so provides products to the general public, more of a ‘in the community’ focus is a good way to remember it.

Advertisements

  • Autumn 2025

    Supporting carers in the home, this ad focusses on products that provide ease and dignity to children that deal with incontinence. Featured on page 10, whether the child is swimming or just every day use, incontinence doesn’t have to halt every day activities.

  • Winter 2025

    Featured on page 20, this ad shows more of the Abena range through different sizing. Using good quality and reliable incontinence products gives the child security and reassurance throughout the day.

  • Spring 2025

    Focussing again on children as SourceKids’ demographic is parents and children, the Abena range includes a large variety of skincare products. Featured on Page 20, odourless and gentle formula to support the skin’s barrier - Abena ‘s skincare range is perfect for children’s sensitive and growing skin.

Website Assets: Homepage Hero Image & Marketing Tiles

  • Homepage Hero Image

    The opening homepage hero image on both AMH and AMHC websites sits in a carousel, featuring multiple homepage hero images that I’ve decided. All homepage hero images have a matching marketing tile, which assets is at the marketing executives discretion. Note that AMHC homepage hero images have two sizes: for desktop/web (1800×403px) and mobile (1000×500px)

  • Marketing Tiles

    The Marketing Tiles are an accompaniment to the homepage hero images; carrying the brand’s logo, colours, look and feel. AMHC marketing tiles are a landscape tile, whilst AMH is a portrait tile sized at 358×600px.

AMHC Marketing Tiles

AMHC Marketing Tiles

AMH Marketing Tiles

AMH Marketing Tiles

Atlas McNeil Healthcare Packaging

I was tasked with developing a refreshed design for the Atlas McNeil Healthcare packaging boxes, produced in three different sizes and distributed nationally to both suppliers and customers. The objective was to replace the outdated tree motif with a contemporary, brand-aligned alternative that would enhance the visual identity of the parent brand. The design was required to be applied as a single-colour print—green on kraft brown board—to maintain both consistency and cost efficiency. Key inclusions were the AMH logo (at parent brand level), the NDIS logo, full contact details including telephone, email, and website, as well as a QR code directing users to additional resources. The final design delivered a modernised and professional presentation that reinforced brand recognition while supporting functional packaging requirements.

After four initial concepts - we have a winner!

  • Small Box - 300 x 300 x 220

  • Medium Box: 430 x 270 x 300

  • Large Box: 550 x 450 300